Friday, December 27, 2019

Religion Versus Science in The Scopes Trial - 1089 Words

This trial took place in Dayton, Tennessee in 1925, and the central figure was a twenty five-year-old science teacher named John Scopes. Scopes was under the umbrella of advancing America, and the trial was dubbed The Scopes â€Å"Monkey† Trial. In 1925, John Scopes was encouraged to challenge the Butler Law. This law was passed in the state of Tennessee to bar teachings contrary to those in the Bible. Teachings from an evolutionary text, Scopes broke the law and drew the attention of the media. The focus of the media on the Scopes trial clearly presented the difference in the ideas of a religious town and an evolving country. Dayton, Tennessee was a stable and religious town. According to Jeffery P. Moran, Attorney. General. Tom Stewart was quoted having said that, â€Å"The state makes no contention, as stated by counsel for the defense, that this is a conflict between science and religion insofar as the merits are concerned† ( Moran 95 ). This conflict was the major focus of the trial as people in the town were displaying banners with the sign ‘Read Your Bible’. The people living here had taken up the Bible teachings so they could feel a sense of security within a time of change. â€Å"Evolution disputes the Bible record of man’s creation, and the logic of the evolution eliminates as false the miracles of the Bible, including the virgin birth and the bodily resurrection of Christ† ( Moran 191 ). This madeShow MoreRelatedEdward Larsons Work Summer For The Gods1199 Words   |  5 PagesThroughout United States history, Americans have always remain separated on certain issues. Edward Larson’s work Summer for the Gods exemplifies just how issues split the population. Larson uses the Scopes Trial of 1925 to demonstrate to the rivalry between modernists and traditionalists in the early 20th century. Charles Dawson discovered fossilized human bones known as the â€Å"Piltdown skull† and bridged a gap in history that seemed to confirm Darwin’s theory of evolution. Darwin s account of randomRead More Individual Liberty Versus Majoritarian Democracy in Edward Larson’s Summer For the Gods878 Words   |  4 Pages Individual Liberty Versus Majoritarian Democracy in Edward Larson’s Summer For the Gods The Scopes trial, writes Edward Larson, to most Americans embodies â€Å"the timeless debate over science and religion.† (265) Written by historians, judges, and playwrights, the history of the Scopes trial has caused Americans to perceive â€Å"the relationship between science and religion in . . . simple terms: either Darwin or the Bible was true.† (265) The road to the trial began when Tennessee passed the ButlerRead MoreScopes Trial Essay1167 Words   |  5 PagesThe twentieth century Scopes trial may have started out as a simple debate between evolutionists and creationists, but quickly escalated to a debate of historic proportions. The 1920s were times of change in the United States, from women getting the right to vote to prohibition to changes in education, such as the Butler Act, which created unease and animosity throughout the country. The Butler Act of 1925 prohibited the teaching of evolution and any other theories that deny the story of the divineRead Mor eScience And Religion : A Very Short Introduction1198 Words   |  5 Pages â€Å"Darwin and Evolution† and â€Å"Creationism and Intelligent Design,† Science and Religion: A Very Short Introduction (pp. 58-103) by Thomas Dixon The author, Thomas Dixon explains Evolution and creationism in separate chapters in his book, â€Å"Science and Religion: A Very Short Introduction.† The evolution chapter talks about the history of Charles Darwin’s evolution, its challenges of the root of all living creatures as started in the Bible and it effect it has brought in American society. In the chapterRead MoreDracula and Science, Superstition, Religion, and Xenophobia1602 Words   |  7 Pagesin relation to science, religion, and some are even a combination of the two. Film and other media outlets have commonly been used to address these types of issues ever since these outlets were started. In the film Dracula, directed by Tod Browning in 1931, many controversial issues of the 1920s and 1930s including science, superstition, religion, and xenophobia are addressed. An argument that has been extremely controversial and debated for centuries is science versus religion. Dracula takesRead MoreThe Controversy Between Science And Religion1377 Words   |  6 PagesSummer for the Gods concentrates on the Dayton, Tennessee Scopes trial, or Monkey Trial, of 1925. The trial was over a Tennessee law that banned teaching evolution in public schools. The American Civil Liberties Union protested the law with teacher, John Scopes, who agreed to help. Thetrial of the century brought together two famous political enemies, William Jennings Bryan, who led the anti-evolution crusade, and Clarence Darrow, who was known as the best criminal defense lawyer and evolutionRead MoreEssay about The Influence of Religion on Scientific Advancement1737 Words   |  7 PagesReligion is an intricate part of society. It has existed since the beginning of civilization and continues expanding today. This physical organization of personal beliefs has created wars and revolution s; nations and constitutions. In a subject as controversial as that of faith, it is often difficult to discern if it has benefitted humanity. One especially relevant issue today is religion’s influence on science. Throughout history, it is evident that religious movements have occasionally impededRead MoreConflicts Between Science and Religion1662 Words   |  7 Pagesï » ¿Introduction - In science, evolution is one of the basic templates for understanding the biology of an organism or ecological unit. Essentially, it is the change in inherited traits of a population through a process called natural selection in which only the strongest traits are appropriately adapted to the environment in question. Those traits from parents who are healthier and live longer are then passed down to future generations where the traits are amplified if the organism thrives. EvolutionRead More Creationism vs. Evolution Essays1663 Words   |  7 Pagessignificant because it requires billions of years for evolution to happen. Creationists claim that the earth is six to ten thousand years old, if this is so, then evolution is not true. This is one of the most important topics in the Creationism versus Evolution debate (Young World, 1996). Apparently, the earth cannot be billions of years old. Helium-4 for example is created by radioactive decomposition and is continuously put into the atmosphere. Helium cannot escape the earth’s gravityRead MoreStem Cells Essay1699 Words   |  7 PagesAfter many decades of successful and unsuccessful trials to find a cure for diseases and disorders such as Alzheimer’s disease, Huntington’s disease, and/or Parkinson’s disease, it seems like scientific research has provided us with a hope for these diseases. This essay will address the issue of controversial research in stem cells. This technology offers hope to millions who are victims of a multitude of diseases and disorders. It can be used to regrow limbs, create organs, attack genetic diseases

Thursday, December 19, 2019

Global Warming Fact Or Fake - 1049 Words

Jennifer Kreinbrook English 112 Edwin Cummings 9-26-14 Global Warming Fact Or Fake? The Science and Politics of Global Climate Change, climate is defined as â€Å"The climate of a place, a region, or the Earth as a whole, is the average over time of meteorological conditions that occur there the average weather† (Dessler ump; Parson, 2010). Over the last century, the temperature has risen by around 1 degree Fahrenheit (0.6 of a degree Celsius). So far the worst years recorded were 2001, 2002, 2003 so technically speaking we are doing slightly better than we were. But environmentalists, the changing of the climate is by the Green House Effect with Green House Gasses. So, where are these greenhouse gasses coming from? The first and most well-known one is, you guessed it carbon dioxide. It is the most well know because it accounts for over half of the greenhouse gasses and can come from anywhere, and I do mean everywhere. Carbon is usually recycled by the process of photosynthesis. But under our current conditions there is too much carbon to allow this cycle to change it to oxygen. So where does that carbon go? Well it goes to our atmosphere of course, it begins to break down the Ozone layer. Methane comes in second making the second largest amount of the greenhouse gasses, just coming in a little under a half. Methane comes from many places such as; cows from their bowls and swamps. So its natural skeptics may say, but only one of them is natural and that’s theShow MoreRelatedThe Global Warming Debate On Our World880 Words   |  4 Pa geskilling our species and plants; Human activity is to blame. However, since 2012 Fox news has been reporting that global warming is fake and that it is not caused by human activity but rather by natural causes. Further, this global warming debate has been an ongoing battle between the Democratic Party and the Republican Party. In 2012 during Obamas second run for presidency, the global warming debate went on full blast. That year Obama had announced a series of executive actions to reduce carbon pollutionRead MoreGlobal Warming - Is It Man-Made or Mother Nature or Both?1305 Words   |  6 PagesGlobal Warming - Is It Man-Made or Mother Nature or Both? Global warming is define as the global increase in the average temperature of the earth, that near the air-surface and the oceans which caused by the emission of the gases. These include carbon dioxide, methane and nitrogen that trap the sun’s heat in the earth. It’s happened since the mid-twentieth century and its projected would be continuation. Global warming is an extremely severe problem facing the world today. Its effects and causesRead MoreGlobal Warming Is Not Real Or Happening?1515 Words   |  7 Pagesvarious scientists indicate that, from carbon emissions and several other factors, global warming does exist. Countries throughout the world have been putting their efforts into research surrounding this topic to see if it is an actual problem. Globally, all of the top ten warmest years have happened since 1998 (NOAA, 2015). One of the most confused claims from citizens is that â€Å"It is cold outside, therefore global warming is not real or happening.† But, just because the temperature of one area isRead MoreGlobal Warming Is A Serious Problem982 Words   |  4 PagesGlobal warming is a serious problem the world faces today. Most people don’t know, or just don’t care, what global warming is and how it affects them. What causes global warming? What effect is it or will it have on my life? How can we fix it? It is not too late to save our planet but it will take some effort from everyone. The earth’s atmosphere is supposed to trap heat or the earth would freeze overnight and it would be uninhabitable. The problem is all the extra chemicals that we are puttingRead MoreYellow Journalism And Fake News1604 Words   |  7 PagesYellow Journalism and Fake News Throughout history, we have seen several instances of war and peace. These issues are all delivered to us as the common population by means of reports and news. This is the lens that has shaped the way that we see the world and the aspects of the world that have to do with war in our society. We as a community are shaped by the media that we encounter. This is important to note because in an age when media is a part of nearly everything that we do in our day-to-dayRead MoreTaking a Look at Global Warming1562 Words   |  6 PagesIs global warming being accelerated as a result of human interaction? This question has been asked over and over again since global warming was first noticed and brought to our attention. Multiple claims have been made that this anomaly is caused by human interference with the planet. There are also those that strongly deny these accusations. To detect the truth, one must explore both sides of the story. Studies have been done by countless experts to s upport their side of the story; thereforeRead MoreGlobal Warming1316 Words   |  6 PagesControversy over Global Warming One of the largest argued topics in our world today is over global warming. People argue that is real, and others argue that it is fake. The effects of global warming create a growing danger for the ecosystem we live in by damaging glaciers and weather patterns. Humans contribute to global warming yet non-believers will think otherwise. Global warming is the greatest challenge facing our planet. According to the IPCC (Intergovernmental Panel of Climate Change) mostRead MoreMedia Journal A Critical Analysis of The Daily Show with Jon Stewart1450 Words   |  6 PagesThe Daily Show pronounces itself as a fake news program, and it pulls its comedy and satire from current news reports, politicians, media companies, and often, features of the show itself. The show usually begins with an extended monologue from host, Jon Stewart, communicating new headlines and regularly includes discussions with several correspondents, who assume ridiculous or amusingly overstated takes on recent events against Stewarts straightforward character. The concluding segment containsRead MoreThe Seven Sins Of Greenwashing849 Words   |  4 Pagesor images, gives the impression of a third-party endorsement where no such endorsement exists; fake labels.†3 My first example is from Canada, where a paper towel company blatantly makes a statement on their packaging that claims â€Å"This product fights global warming.† This is also an example of vagueness because it doesn t directly specify exactly how it fights global warming. The last example of fake labeling happens both in Canada and the United States. Both country s over-use environmental phrasesRead MoreGlobal Warming Is Becoming An Ecology Threat1364 Words   |  6 Pageslittering anywhere possible. For example, â€Å"one ton of 100% recycled paper save the equivalent of 4,100 kilowatt-hours of energy, 7,000 gallons of water, 60 pounds of air emission and three cubic yards of landfill space†. Based on the facts th ere has been proven that global warming is actually becoming an Ecology threat. I want to give the reader an insight of how we humans are destroying the planet Earth. The planet Earth is only getting worse; therefore we humans must practice more sustainable acts. Did

Wednesday, December 11, 2019

Business Professional Communicate Quarterly -Myassignmenthelp.Com

Question: Discuss About The Business Professional Communicate Quarterly? Answer: Introduction: Smart Concepts Limited or SCL is a small business designing and developing smart solutions. Based in Australia, the company is intended to serve business and homes on IoT or Internet of Things. However, the morale of the company has been found to be dropped. There is a rise in turnover of employees in Local Teams. The report makes recommendations about aspects like policies and procedures. This also includes implementing communication system by the policies and procedures along with suitable technologies. The following study evaluates communication context under the current scenario of business communication. Then it demonstrates intercultural and ethical communication implications. Lastly, recommendations are made here about how SCL must proceed. Evaluation of communication context: Business communication refers to sharing of information among people internal and external to any organization. It is performed for the commercial benefit of companies. This has also been denoted as relaying of data under business by their people (Bove, Thill and Raina 2016). For the business owner of SCL, effective communication is an important tool. Their success to get the point around is differentiated between sealing any deal and missing out effective opportunities. For this, SCL has been focusing on clearly explain company policies to their clients and customers. Hence they have been answering the queries regarding services and products. Moreover, it has been vital to communicate efficiently in negotiations ensuring them to achieve goals (Bargiela-Chiappini and Nickerson 2014). Additionally, communication has also been crucial for the internal environment of a business of SCL. It can foster a successful working relationship between various employees. This, in turn, has been improving efficiency and morale. Discussion on current communication context of SCL: There have been various unexpected conflicts arising at SCL. They are due to various problematic outcomes at Head Office and their local teams who have been trying to manage projects. Moreover, there has been unhappiness among various local teams as their input has not been overridden and appreciated by the teams at Head Office. They, in turn, have believed that they were unable to understand their procedures and policies. Further another challenge is about working with overseas teams because of language and cultural barriers. However, SCL has always been mission based and inspired by truth. They have always been cordially welcoming change. They have been seeking groundbreaking and exciting ideas bringing colossal brand values to life. They have been continuously looking for smarter, better and distinct ways to perform tasks (Kernbach, Eppler and Bresciani 2015). They have been striving to provide more than an expectation of their clients. Thus they are to be judged not on their current issues. They are to be respected because of their unique benchmark, efficiently and creatively. According to their CEO, they have been crazy enough to believe that one can change the world-view. This is what they have been trying to do in every project, introducing something latest and disruptive for this world. They have been already undertaking various communication campaigns sticking with their customers. They are illustrated in the following table. Campaign strategy They have been crafting a unified approach to evidence regarding best practices and methodologies. Identity and image This denotes innovative design for the campaign materials. Media relations They have been combining conventional media relations with various dynamic digital strategies (Nickerson 2015). Public relations This refers to activities that must raise the influence of brands on primary opinion leaders. Corporate Social Responsibility programs They have been developing innovative projects advancing their social reputation of companies. Again, SCL has experienced political strategies and best creative minds in the business. They have all the proper tools to create movement and make changes. Their activities regarding political communication are analyzed by the table below. Policy research and analysis SCL believes that all the things begin with fresh ideas and significant policies. Campaign strategy and management SCL is a mission-driven agency. They believe that strongest political brands have also been mission-driven. Shaping electoral message They have been starting with a brief capturing audience insights and getting to the heart of their message. Media relations and press office SCL has been using unparalleled skills and in-depth relationships with media. This has been assuring that they have megaphone pointed where it has been needed to be direct (Ha and Riffe 2015). Digital and social media They have been deploying digital strategies creating a smart digital plan with a focus on social media. Creative content SCL believes that good strategy has been going hand-in-hand along with compelling original content. A practical definition of communication is the act to transfer data from person to person from any desired effect. Aristotle is thought to be a developer of the first communication model. This is effectively applicable to the project at SCL. It can be particularly helpful to diagnose problems of communication (Varner and Varner 2014). For instance, as the receiver has never been receiving a message, they can check to find what noise has interrupted message transmission. As any receiver is unable to understand and interpret their word correctly, they can check to see how they can encode that. Ethical and Intercultural Communication Implications under the context of SCL: Consumers are the only one to make an ethical decision for SCL. The organization has aimed to be ethically responsible and make a priority of ethical communication inside the agency and their interaction with the public. SCL has focused on bringing benefits for their owners, community and natural environment where business operators. According to popular theory, any socially responsible activity of business brings marker advantage. This is because many consumers have preferred to perform a transaction with companies they have been considering to be ethical. Besides, consumers of SCL often have been devoid of access to reliable data (Kaul 2014). It has lead customers to adopt a cynical mindset regarding SCL and give up making ethical decisions about purchasing. Through committing complete and ethical communication, SCL cannot set an excellent epitome of a socially responsible practice of business. However, they have been benefitting by letting customers aware of practices setting SCL apart from the competition. To become ethical, SCLs communication strategy has needed to be factually non-deceptive, proper and complete. SCL makes advertisement statements that have been technically accurate. However, this has not been presented in ways that are designed for confusing and misleading consumers and leaving out relevant information (Penrose 2015). It is not ethical though it never involved any lies of outright. As consumers found every fact behind this kind of advertisements, they got less trust in company and products. It is to be reminded that ethical communication creates trust as unethical contact could damage or abuse that. As per as code of ethics is considered, Internal Association of Business Communication or IABC has created a distinct code of ethics regarding communication in business. This IABC code of ethics needs business communicators for being accurate and truthful and personally corrects numerous inaccuracies they had scopes to correct (Lucas and Rawlins 2015). Moreover, they have also expected to support human rights, like respect, understanding values of various cultures, belief systems and freedom of speech. Then, they should reject to participate in unethical business communication practices. Every laws and regulation are to be followed that affect industry, maintain confidentiality and avoid plagiarism in communication. This must be except when they could be ethically or legally inappropriate to do that. They can prevent appearance of briberies along with conflict from interests. Further, they are intended to avoid promising unrealistic results, practice honesty with self and others and benefits to customers and clients. The above comprehensive ethical code as promoted by IABC has been covering various topics going beyond a narrow definition of ethical business communication. This has been including issues of free speech and cultural sensitivity. The challenges have been more complicated and subjective than a primary moral goal of accuracy, entire communication business and non-deceptive (Thomas and Stephens 2015). Further, ethical business communication has created trust between every stakeholder involving SCLs owners, employees, clients or consumers and local communities. SCL aimed to demonstrate the respect for human rights and values of various cultures within their corporate communications. This has been building trust with a wide range of stakeholders and improving reputations regarding social responsibility. Intercultural communication implications: The intercultural communication skills have been those needed to communicate or share data with people from social and cultural groups. As language skills have been a vital part of intercultural communication, they have been by no means just an only requirement. Further, intercultural communication also needs understanding various cultures having separate standards, social moves, customs and patterns. At last, efficient intercultural skills of communications need the willingness to accept differences and adapt them (Henderson, Cheney and Weaver 2015). Effective intercultural communication is significant for people working around continents or countries. It has been vital for any people who have been working with people from various cultures for avoiding misunderstandings and offence. These study languages have been encountering challenges regarding intercultural communication. For SCL, the critical areas of knowledge wanting to develop intercultural communication are discussed hereafter. SCL has been gaining experience of cultures, institutions, organizations and way of living in various communities (Darics 2015). Various understanding of conventions has been governing behaviours in particular intercultural environments. This includes views on the role of women and others. Moreover, sensitivity towards stereotypes of culture has been interfering and affecting intercultural communication. Conclusion: The report shows that business communication is a vital piece of success for the current business world. Here the case study of SCL as chosen to analyze an effective business communication. Their management and staffs have needed data communication strategies to raise their proficiency. Here, the fact has been that effective communication has been a favorite cornerstone to establish and maintain a successful business. For SCLs business, significance to understand the condition, standards and tasks cannot be measured towards inside. Hence, it can be concluded that trends of communication technology should be recognized and studied by SCL. Moreover, business communication is essential for SCLs success. The report shows they must embrace a good relationship with primary stakeholders of the business. SCL needs to establish weaknesses in business communication and address weaknesses and permit rooms to listen. Moreover, preparing a smart communication plan is proactive. It is ready after defining business success and after receiving solutions for listening activities and then evaluates results of their program. Recommendation for how SCL must proceed: Effective communication for SCL reduces disputes between management and employees. While dealing with outside businesses, business owners of SCL must use efficient communication for increasing sales. This is through conveying a professional image and decreasing misunderstandings between clients and business. Employers must incorporate various model techniques and different strategies for improving workplace communication (Writing2.richmond.edu, 2018). These policies must be implemented with the aid of management. The recommendations are demonstrated by Toulmins model below. Transparency: SCLs business owners must keep their employees updated regarding general operations of a company and business goals. Further, they can encourage communications between management and employees through having open-door policies. This would permit the staffs to solve issues through speaking directly with their higher-ups. Thus, transparency would build employee loyalty that must raise retention rates. Conducting workshops: A workforce of SCL has contained employees of various cultural backgrounds, ethnicity and gender. The sensitivity of training workshops has been using multiple activities of role-playing for teaching employees effective methods in communicating with others. SCLs business owners have needed sensitivity training for management and employees while the initial orientation goes on. This must be regularly for teaching employees the ways to deal with various mannerisms and viewpoints of their colleagues. An activity of human resources: Workers at SCL must develop their workplace communication through screening their job candidates regarding communication skills while interview goes on. Relationships: Employees must be communicating more as they have a bonding trust with employees. Employers must be talking to the employees for determining their interests and hobbies. Further, they should host events that could be recreational for them. Thus they can let employees appreciate their efforts. SCLs employees who have been feeling appreciated can communicate more with their management and owners and perform harder for their staffs. References: Aciareport.ca. (2018).ACIA Report | Issues Today. [online] Available at: https://www.aciareport.ca/chapter5.html [Accessed 30 Jan. 2018]. Bargiela-Chiappini, F. and Nickerson, C.R., 2014.Writing business: Genres, media and discourses. Routledge. Bove, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Pearson Education India. Darics, E. ed., 2015.Digital business discourse. Springer. FlatWorld. (2018).Exploring Business 1.0.2 | FlatWorld. [online] Available at: https://catalog.flatworldknowledge.com/bookhub/5206?e=collins-ch08_s05 [Accessed 30 Jan. 2018]. Ha, J.H. and Riffe, D., 2015. Crisis-related research in communication and business journals: An interdisciplinary review from 1992 to 2011.Public Relations Review,41(4), pp.569-578. Henderson, A., Cheney, G. and Weaver, C.K., 2015. The role of employee identification and organizational identity in strategic communication and organizational issues management about genetic modification.International Journal of Business Communication,52(1), pp.12-41. Kaul, A., 2014.Effective business communication. PHI Learning Pvt. Ltd.. Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the communication of business strategies: An experimental evaluation.International Journal of Business Communication,52(2), pp.164-187. Lucas, K. and Rawlins, J.D., 2015. The competency pivot: Introducing a revised approach to the business communication curriculum.Business and Professional Communication Quarterly,78(2), pp.167-193. Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business communication: A research agenda.Language Teaching,48(3), pp.390-404. Penrose, J.M., 2015. Understanding and using the relationships between business and professional communication and public relations.Business and Professional Communication Quarterly,78(4), pp.494-510. Thill, J.V. and BOVE, C.L., 2014.Business communication essentials. Pearson Education. Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication. Varner, I.I. and Varner, K., 2014. The Relationship between Culture and Legal Systems and the Impact on Intercultural Business Communication.Global Advances in Business Communication,3(1), p.3. Writing2.richmond.edu. (2018).Writer's Web: The Toulmin Model of Argumentation. [online] Available at: https://writing2.richmond.edu/writing/wweb/toulmin.html [Accessed 30 Jan. 2018]

Tuesday, December 3, 2019

The Pfizer Company Business Model

Table of Contents Customer value Capabilities Sustainability Conclusion Works Cited Customer value The value the company attaches to its customers contributed to its thriving into limelight of drug business in the year 1941. This was due to the mass production of penicillin which saved many lives during the World War II. This was then later followed by the manufacture of Viagra. Advertising We will write a custom essay sample on The Pfizer Company Business Model specifically for you for only $16.05 $11/page Learn More Before the firm developed Viagra, it had to create around 1,500 chemicals, tested their effectiveness as compared to previous drugs and finally screened them to come up with the best quality for the consumers (Magretta 3-8). The firm also went as far as researching to find out which of the age groups suffered most from the erectile dysfunction (Hedman). The Viagra invention had the ability to cause erections only during sexual stimulati on. This was contrary to other injection therapies provided by other companies which at times induced the patient to prolonged erections, making the patient uncomfortable. Hence, the invention of Viagra was so much encouraging to the consumers who expressed their willingness to continue with the treatment as it satisfied their expectations. The firm had a stated maximum prescription for each patient diagnosed with erectile dysfunction, this ensured reimbursement of up to 6 tablets per month for each patient 18 years and above. The plan ensured that consumers were protected from any form of misuse of the drugs and danger (Mahadavan 4).The use of Viagra was dropped from the formularies since it became one of the lifestyle drugs. This helped majority to cut on Medicaid expenses. The introduction of online sales made it possible for the company to reach so many customers within the shortest time possible. This helped in increasing the revenues of the firm; this included the consultatio n and the shipping fee offered by the company which was averagely $ 715 for one year supply (Magretta 3-8). Capabilities The Pfizer firm recorded the highest earnings growth in the Pharmaceutical industry, which was rated at 25% between 2000 and 2002. This growth rate was attributed to the strong drug pipeline and its stability in blockbuster drugs. The firm also had the lowest risk when it came to the market share loss from the drugs as compared to other pharmaceutical firms. This was due to the fact that most of its pharmaceutical sales were given to generic cannibalization before 2005. The firm’s capability to increase its research and development expenses saw it venture into new field of medicine. This enabled the firm to invent new pharmaceutical drugs and also open many operational facilities all over the world (Army).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For the Pf izer firm to overcome the competitors they embarked on continuous launching of new products and aggressively acquiring the best possible strategies. They bought drug maker companies and also ventured into the consumer products, bought companies that produced hospital related products. The company also extended an invitation hand to other related companies which saw it merge with some popular companies like Warner-Lambert. The company ventured in the sale of the brand name from its operating groups to the consumers. The brand name groups included Animal Health Group and Consumer Health care. These brand names made the company to be known as one which improved the health not only of human beings but also of livestock, hence became very popular to the consumers (Porter 62-78). The introduction of the internet enables the firm to reach so many companies at any given time. It also enhances the devising of the strategies since the progress of other firms can easily be monitored from the internet. It has enabled international expansion of the company (Stabell 413). Sustainability For sustenance purposes the firm invested heavily on the research and development, half of the employees of the company taken to the section dealing with research and development. The mixture on the labor force was also a contributing factor, which comprises the British and the Americans (Sandberg 3). The firm strategizes on conducting more clinical trials on Viagra as compared to its competitors. This made it to enlarge its market base since most of the patients came back with positive results. The firm also deployed a good number of sales representatives to that went direct to the doctors, who eventually prescribed the drug to the patients (Army). The firm uses the Direct-to-Consumer Advertising which ensures that patients are updated on new medical treatments, right prescriptions and also allows them to discuss their health conditions with their physicians. The company also focused on r aising awareness on how important men’s health was to them (Porter 62). They used the brand name that made so many identify themselves with the brand i.e. so many became brand loyal to the company. The firm spent so much money in advertisement on medical journals, meetings and events that were mostly attended by the physicians. These promotional activities ensured some increase in revenue with the Direct-to-customer contributing around 16% in the year 2000. The use of the internet exposes the firms secrets to the competitors hence considered not safe at all for sustainability purposes (Porter 78).Advertising We will write a custom essay sample on The Pfizer Company Business Model specifically for you for only $16.05 $11/page Learn More Conclusion The business model shows clearly the level of competition of the company, it reveals whether the company is the most cost-efficient company in the industry or not. The business model should be understood because it provides vivid information about the market and can be used by investors and financial analysts. Works Cited Army, Barret. â€Å"The formula at Pfizer. Don’t run with the crowd†. Business week may 11, 1998. Hedman, Thomas. â€Å"The Business Model: A Means to Understand the Business Context of Information and Communication Technology†. Institute of Economic Research Working Paper Series, School of Economics and Management, Lund University 2001. Magretta, Joan. â€Å"Why Business Models Matter,† Harvard Business Review, May 2002: 3-8. Mahadevan. â€Å"Business Models for Internet-Based E-Commerce,† California Management Review, Vol. 42, summer 2000: 4 Porter, Michael. â€Å"Strategy and the Internet,† Harvard Business Review, March 2001: 62-78. Sandberg. Is it time to trade in your business model? Harvard Management Update, January, 2002: 3-5.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Stabell, Fjeldstad. â€Å"Configuring value for competitive advantage: On chains, shops and networks†. Strategic Management Journal, Vol. 19, 1998: 413–437. Timmers, Paul. â€Å"Business Models for Electronic Markets,† Electronic Markets, ol. 8, No. 2, 1998: 3-8 This essay on The Pfizer Company Business Model was written and submitted by user Maurice A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.